Ballonpost for shops

New regulars from your own neighbourhood.

Your shop floats as an airship on the Ballonpost map. Little gifts drift through the neighbourhood on real wind.

An airship labelled Ad floats above a café. A balloon hangs by the entrance, and two small balloons drift down the street with the wind. Ad CAFÉ KRANICH
Map in the Ballonpost app: airships from Café Kranich and a bookshop, each labelled as an ad, plus a drifting balloon

Deal sites bring crowds, but rarely regulars.

On deal platforms like Groupon or mydealz, the lowest price wins. For independent, owner-run shops, the numbers often don't add up.

€25

is what's left of a €100 service sold as a €50 deal when the platform keeps half.

Worked example. Industry reports put Groupon's commission at typically 30 to 50% of the deal price.
  • Bargain hunters, not neighbours

    According to reports on a Rice University study, around 80% of people redeeming a deal were new customers, but only about one in five came back.

  • A rush at the wrong time

    Deals pull in lots of people at once, often exactly when the shop is already full. Your team takes the strain.

  • Prices and reputation under pressure

    After deal campaigns, ratings dipped slightly on average. And people who get used to discounts are reluctant to pay full price again.

Sources

A reason to drop by, not a price tag.

On Ballonpost, people send each other messages on balloons that fly with real wind. Shops are like good weather there: visible, but never pushy.

Your airship above your address

With your logo, a photo, a short text and your active offers. Always labelled “Ad” with your name, so nobody feels misled.

Drifting balloons roam the neighbourhood

Voucher balloons rise from your shop and drift through the neighbourhood on real wind. They're handed out in turn per shop, not per offer.

A find in the app: Café Kranich treats you to an espresso with your cake, plus 1 He as a finder's reward
Café Kranich's page in the app with the anchor balloon Cookie with your coffee

An anchor balloon at your door

Right outside your door, for everyone passing by. Anyone who can't catch it with the camera gets a code at the counter.

Regulars, not passing trade

Neighbours choose to follow you, for example through the QR poster at the counter. Once a month you send them a thank-you balloon that flies to them on the wind.

From sign-up to your first regular.

Everything happens in the merchant portal in your browser, including on the phone or tablet at the counter.

  1. Register

    Create an account in the merchant portal, add your business and address and upload proof of trade registration. You'll also add a link to your legal notice (Impressum).

  2. Wait for the review

    We check every business by hand: proof, legal notice, address and a short call back on your public phone number.

  3. Design your airship

    Once you're approved, your airship appears at your address. Logo, photo, colours and a short text show who you are.

  4. Create an offer

    The assistant asks for type, offer, quantity, validity and time window, then shows a preview. We approve every offer before it starts and always explain a rejection.

  5. Redeem at the counter

    Your customer shows a QR code or reads out a 6-digit code. In counter mode it takes seconds, and each voucher works only once.

  6. Keep your regulars

    Put up the QR poster, invite your team and send your regulars a thank-you balloon once a month. The analytics show what works.

After redeeming: Redeemed. Enjoy! Followed by the question Was it nice? with Yes and Not really
Redeem screen in the app with a QR code, a 6-digit code and a live clock

Redeeming takes seconds: scan or type the code, done.

Rules that protect you and your neighbours.

Ballonpost is not meant to turn into a coupon app. These rules apply to every shop and every plan.

What you won't find on Ballonpost

  • Strikethrough prices and big percentages
  • Countdowns and messages like “only 3 left”
  • Push ads and geofencing
  • Paid reach: plans add tools, not visibility
  • Offers for alcohol, tobacco or gambling, and minimum spends above €20

What you can count on

  • Every shop element carries “Ad” and your shop's name
  • Shop content is only shown to people who turned on “Surprises from shops”, and to your regulars
  • No names, contacts or locations of your customers, and only “valid” when a voucher is redeemed
  • Analytics as totals only, with values below 10 hidden
  • Our team approves every offer and explains every rejection
Pricing

Free during the pilot. Predictable after that.

Payment isn't possible in the portal yet. Prices apply after the pilot, are net prices excluding statutory VAT, and nothing becomes chargeable without your explicit consent.

Free tier

€0

permanently, after the pilot

  • Airship stays visible
  • Regulars
  • 1 active offer
  • Never becomes chargeable automatically

Airship Basic

€19

per month, excl. VAT, after the pilot

  • Airship and regulars
  • 1 thank-you balloon a month
  • 1 active offer
  • Up to 50 redeemed vouchers included

Airship Plus

€49

per month, excl. VAT, after the pilot

  • 3 active offers
  • 1 prize draw a month, once prize draws launch
  • Up to 200 redeemed vouchers included
  • Analytics by time of day

Reach can't be bought.

Drifting balloons are handed out per shop in turn, whatever the plan and however many offers are running. No more than 4 fly at once per square kilometre, and no shop gets more than a third of the slots.

Questions from shops.

Something missing? The merchant portal has the plans, allocation rules and terms of use in full.

Who can take part?

Businesses with a fixed, publicly accessible address in Germany: cafés, bakeries, bookshops, hairdressers, workshops, restaurants or small stages. Online-only shops and larger chains aren't part of the pilot.

Who sees my airship?

People aged 16 and over who have turned on “Surprises from shops” in the app, and your regulars. At most 5 airships appear per map view, favourite shops first, then in turn.

Which offers are allowed?

Extras like “a cookie with your coffee”, small services for free and fixed amounts off. Percentage discounts only with a good reason. Not allowed: strikethrough prices, countdowns, minimum spends above €20, and offers for alcohol, tobacco, gambling, adult content, diet or health claims and financial products.

What do I learn about my customers?

Totals only: vouchers caught and redeemed, times of day, new regulars. We hide values below 10. You never see names, contacts, home harbours or locations.

Do I need a till system or new equipment?

No. The merchant portal runs in the browser and can be saved to a phone or tablet as a web app. The camera scans the QR code, or you type in the 6-digit code. You invite your team by email.

What if there's no signal at the counter?

Write down the voucher's backup code and the time, then enter both in the portal later. The first entry counts.

Are there prize draws?

The technology is ready, but prize draws stay switched off until the template for the terms of entry has been legally reviewed. People aged 18 and over will then be able to enter, free of charge and with no purchase necessary.

What happens after the pilot?

Your airship carries on in the free tier unless you explicitly choose Basic or Plus. Nothing becomes chargeable automatically.

Can I give away helium or send balloons to users?

No. Helium is reserved for messages between people and can't be bought. Shops only send thank-you balloons to their regulars, and those land in a separate “Post from shops” section.

Ready for your airship?

Registering takes a few minutes. We check your proof by hand and get back to you.